Individual excitement and optimism are an essential component of any project's success. When individuals are excited about a project, their dedication, commitment, and desire to work hard all increase. Of course, as more team members are dedicated and committed to a project's success, that team strengthens its ability to do and achieve great things. This course will help you create a project branding statement. One that describes the project's purpose and vision. This branding statement should distinctively describe the purpose of the project and what it needs to achieve. It should be exciting and inspirational. The statement should cause anyone who is part of the project, or even part of the company, to be excited about the outcome. It should cause project team members to know they can contribute to something great. By completing this course, you will know how to create a compelling and concise branding statement for your project.