Seeds are word-of-mouth lead generation. Seeds are highly profitable. Word-of-mouth leads are the fastest to close and have the highest win rates. There's nothing better than that! Unfortunately, it's almost impossible to proactivity grow these types of leads - so what's a leader to do? The best way to methodically grow your "Seeds" is with a dedication to Customer Success, which reduces customer churn, increases upsells, increases referrals, and improves marketing content. By completing this course, you will understand the value of word-of-mouth lead generation.