If you're struggling on where to start when it comes to building your brand or managing your brand, you need to start with creating a brand statement. A brand statement combines all your thoughts about your business mission, values, promise, and character into a concise statement. A brand statement defines what you do, how you are different from your competition, and what you want to deliver to your customers. Let's go over how to create a brand statement for your company, discuss how to test it, gain feedback, and apply that feedback.