Negotiating: 02. Framing in Negotiations

Negotiating: 02. Framing in Negotiations

Learning objectives

  • Learn about framing to communicate the context, meaning, and implications of the negotiation to the other party.

Course overview

HOW you say something is often more important than WHAT you say. In a negotiation, this couldn't be truer. This is called "framing," or presenting information in a way that shapes the other party's perception and understanding while advancing your own interests. It's a technique used to focus the attention of the other person on features that will persuade. In this program, learn at how to use framing to create favorable context, build your perceived value, avoid pitfalls, and reach mutual agreements.


The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.


  • 6 minutes
  • Format: Video
  • Tier: 1
  • Course ID: 7977
Language Icon English
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