Marketing for Small Business: 03. Tracking Marketing Metrics

Course overview

Tracking your marketing results will show you what methods are working, and which ones are not. It allows you to see where your marketing time, money, and efforts are best spent. It also helps you to create a plan that grows and develops with your business. In this course, we'll discuss marketing channels, key performance indicators (KPIs) and return on investment (ROI). We'll also go over how to monitor and review your marketing activities.
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