Social Media for Managers: Getting Employees Involved in Social Media Marketing

Course overview

Research shows that social media users, accustomed to branded messages, are much more likely to trust people they see as peers: real individuals with faces for profile pictures, instead of logos. That's why encouraging employees to post about your organization on social media can be really helpful for marketing purposes, even more so than posting from company accounts. In this course, we'll look at some ways you can get team members on board, including what kind of content they should be posting
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