Category Management: 03. Assessment and Scorecard

Course overview

Category assessment is a really important step, and there's quite a bit of work that goes into it. Here, the retailer seeks to understand strengths, weaknesses, opportunities, and threats. The goal is to identify any gaps between the current and desired state of the category. The purpose of the category scorecard is to determine the target objectives as they relate to the category business plan, and to determine how success will be measured. This course teaches about the retailer's approach to the third and fourth steps of the eight-step category management process
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