A display is any free-standing exhibition of brands merchandised away from the primary aisle. They are a critical component to sales success. Displays allow us to put our products in front of shoppers in high traffic locations throughout the store. They also work well to motivate unplanned purchases. Building and maintaining displays is a big part of a merchandiser's role. There are a lot of intricacies around building displays depending on the type of display, the type of package, and the specific needs of the account. In this course, you'll learn the basics of how to safely construct, and condition, an off-shelf display that's sure to drive incremental sales.