Preparation is a must for all sales calls. You need to know exactly what it is that you ‘re looking to accomplish. You can't just wander in aimlessly and hope that they'll drop an order in your lap. Have you ever heard.. “If you don't know where you're going, any road will take you there?” If you don't have a specific objective, it's impossible to measure success. This course teaches how to set SMART sales call objectives that solve for a customer need or want.