Shopper Marketing: 01. Intro to Shopper Marketing

Course overview

In this course, we'll discuss a niche marketing discipline that's focused on understanding shopper behaviors. We'll go over how to leverage that understanding and talk about tactics aimed at influencing those behaviors to positively impact consumption of a brand or category. We'll go over the differences between shoppers and consumers and discuss how to connect with shoppers by using an action-based process that's driven by insights
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