“Now's not the right time.” “We can't justify the price.” “Our old product works fine.” ”There's no room in the budget for that.” Bet you've heard one, or all, of these before. Objections are unavoidable, but they can be redirected into questions about their hesitation, opening the door for you to prove your product's value. Let's take a few minutes to go over how to handle objections, and discuss the four main types of objections to overcome.