Managing Enterprise Accounts: Selling Benefits
Course overview
Selling features of your product or service won't get you very far. Selling benefits means selling solutions to your customer's unmet needs. That's the sweet spot, and that's what we'll be covering here. In this course, we'll talk about knowing the difference between features and benefits. We'll go over turning features into benefits. And we'll also talk about how to illustrate benefits.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
