Tough Customers: The Expert

Course overview

Have you ever tried to sell to a customer who thinks they know it all? This tough customer is known as the expert. They know everything about your products or service, they criticize things that you say or do, and they definitely don't want your advice. Super easy sell, right? Wrong, but it's not an impossible sale. It just takes some skill and finesse, and that's what we'll talk about here.
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