Brand Management: Building Your Brand
Learning objectives
- Define the core elements of a brand, including identity, purpose, and promise.
- Analyze how mission, vision, and values inform authentic brand development.
- Develop a brand statement that articulates differentiation, audience focus, and brand character.
- Evaluate when and how rebranding is appropriate to sustain relevance and growth.
Course overview
Your brand shapes how employees, customers, and communities experience your organization. Strong brands earn trust through authenticity, consistency, and a clear purpose that guides decisions. Lasting brand value comes from aligning identity, purpose, and promise while adapting to changing expectations.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
- 8 minutes
- Format: Video
- Tier: 1
- Course ID: 7235
English
Course Outline
- Connecting Mission, Vision, and Values
- A Brand Statement That Stands Out
- Evaluating and Sustaining Your Brand