Brand Management: 03. Rebranding

Rebranding a company can have its perks. You might dread this task, or think it's bad for your company, but sometimes it's new, fun, and exciting. If you've ever rebranded before, you quickly realize those "fun" parts: choosing colors, logos, and fonts. However, those are just "parts." In order to rebrand a company, you have to have a strong understanding of the process and you have to do it the right way. That's what this program is for. We'll define rebranding, what it means, what it takes, and what the impact will be on your company.