Crisis Management: Handling Media and Protecting Your Brand
Learning objectives
- Identify best practices for responding to media inquiries during a crisis, including team roles, spokesperson selection, and brand-aligned messaging.
- Assess the crisis impact to tailor communication strategies.
- Guide employees on handling media contact to prevent misinformation and protect reputation.
- Manage company social media by pausing content, monitoring sentiment, and responding to public feedback.
- Monitor public perception during and after a crisis to adjust messaging.
- Create and maintain a crisis communication plan aligned with brand identity.
- Integrate media response into overall crisis management for coordinated communication.
- Select appropriate channels for transparent, audience-specific information release.
Course overview
During a crisis, organizations must manage real-time events while also shaping how those events are understood by employees, media, and the public. Crisis communication teams must deliver accurate, timely messages that protect trust and credibility under intense scrutiny. When communication is aligned with values, roles are clear, and messages are consistent, organizations are better positioned to maintain control of the narrative and preserve their brand.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
- 7 minutes
- Format: Video
- Tier: 1
- Course ID: 7416
English
Course Outline
- Building Your Crisis Communication Team
- Managing Media and Employee Communication
- Social Media Crisis Management
- Coordinating Response and Maintaining Brand Alignment