Customer Experience (CX): Customer Experience Management
Learning objectives
- Gain an understanding of customer experience management: what it is, how it works, and what everyone in your organization can do to help improve customer experiences.
Course overview
A sure way to increase your revenue is to improve your customer experience. That's why smart companies spend a lot of time and energy on customer experience management, also known as CEM or CXM. The main focus of CXM is optimizing the customer experience to strengthen the relationship between customer and brand. In this course, we'll unpack what exactly CXM is and go over the key aspects, which include empathy, touchpoints, continuous improvement, and metrics.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
