B2B Customer Service Excellence: Customer Relationship Management
Learning objectives
- Gain an understanding of customer relationship management, how it works, and why it's beneficial to the customer experience.
Course overview
Customer relationship management, or CRM, is the combination of principles, practices, strategies, and technologies used to manage and analyze customer interactions, and data, throughout the customer lifecycle. In this program, you'll learn how to use CRM to build customer relationships, drive retention, streamline processes, grow sales, and enhance the customer experience.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
