HIPAA for Special Roles: HIPAA Compliance in Health Care Marketing
Learning objectives
- By the end of this lesson, the learner will be able to: 1. Identify what constitutes Protected Health Information (PHI) and the types of PHI that marketing professionals might encounter. 2. Explain the requirements for obtaining patient authorization to use PHI in marketing materials and the importance of de-identifying patient information. 3. Describe best practices for using social media and other marketing channels while ensuring HIPAA compliance and protecting patient privacy. 4. Recognize the potential penalties for HIPAA violations and the importance of compliance to protect both the organization and individuals.
Course overview
The Health Insurance Portability and Accountability Act (HIPAA) has implications for everyone who works in medicine with access to protected health information (PHI). When yourre handling an individualrs medical records, yourll want to protect them, your organization, and yourself. This course offers an in-depth exploration of your responsibilities under this crucial and comprehensive law.
- 6 minutes
- Format: Video
- English