How To Apologize

Learning objectives

  • Explain why apologies matter
  • Understand the components of a good apology
  • Distinguish a good apology from a bad one, and how and when to accept them
  • Tailor apologies to different workplace relationships
  • Identify when you have something to apologize for, and when NOT to apologize
  • Understand how to follow through on an apology

Course overview

A good apology does more than ease the apologizer’s guilt; it acknowledges the impact of an action on someone else and can rebuild trust stronger than before. Offered poorly, or as a reflex, it rings hollow and erodes the credibility it means to repair. Knowing when an apology is warranted, how to deliver its four parts, and how to tailor it to a boss, coworker, team, or customer turns a hard moment into a chance to rebuild a relationship.

The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.


  • 8 minutes
  • Format: Video
  • Tier: 1
  • Course ID: 7728
Language Icon English, Spanish, French Canadian, Portuguese, Thai, Chinese (Simplified), French, German, Italian, Japanese
Course Outline
  • Why Apologize?
  • Sorry, Not Sorry
  • A Good Apology
  • The Right Apology for Your Audience
  • After the Apology
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