Marketing Strategy: 04. Defining Your Target Audience

Marketing Strategy: 04. Defining Your Target Audience

Course overview

There's a joke about a marketing client that says: "Our target market is males and females aged zero and up." We can bet with good odds that this client is spending way too much on marketing. Defining your market (with specific parameters) is crucial for your marketing budget and bottom line. This course helps you hit the bullseye, by first focusing on your current base, then demographics, and on to psychographics. By zeroing in on your customer, you'll avoid zeroing out your profits!

The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.


  • 3 minutes
  • Format: Video
  • Tier: 1
  • Course ID: 7931
Language Icon English
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