Mission, Vision, and Values: 01. Mission Statements

Your company's Mission, Vision, and Values help determine the future of your company. If you don't have these statements, or if you have them and are not using them to guide your organization's work, you take the chance of your company having no direction. Mission, Vision, and Values are the simplest and most effective governance tools you can find. In this course, we'll discuss how to develop these three important statements. We'll talk about what the difference is between the three, how to write them, the reasons why you need to have them, and give examples from larger companies who have successful Missions, Visions, and Values.