Have you ever met someone who seems to have the ability to convince anyone to do anything? What is that magical charm they have? Effective persuasive communication is an important skill to have, whether you're trying to sell a product, convince a coworker to agree with your solution to a problem, or simply get someone to see from your point of view. In this program, we'll discuss several key elements of persuasive communication that can help you make your case more effectively. These include knowing your audience, establishing credibility, appealing to both emotions and logic, using persuasive language, and utilizing nonverbal cues.