Persuasive Communication
Learning objectives
- Describe the key elements of persuasive communication, including audience analysis, building credibility, appealing to emotion and logic, choosing effective language, and using nonverbal cues
- Customize messages to effectively suit different audiences and communication goals
- Demonstrate persuasive techniques through practical, real-life scenarios
- Influence others through clear, confident, and ethical communication
- Recognize when to use persuasive communication in situations such as influencing decisions, motivating action, gaining buy-in, addressing resistance, or presenting new ideas
Course overview
Persuasive communication involves using words and actions to influence others, whether by shaping mindsets or encouraging action. Strong persuasion skills can lead to greater trust, stronger relationships, and increased opportunities for leadership.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
