One way to improve hiring is to incorporate social media into your recruitment strategy. Why's that? According to Kepios, digital consulting firm, there are 4.74 billion people on social media. That's more than half the world's population. So, that's a lot of people you can reach for your recruiting needs, if you know how to use social media effectively. Believe it or not, using this format can save you time and money. It doesn't usually cost to create an account or to post jobs. The question is where and how should you post? That's what we'll cover here.