Researching Prospects
Learning objectives
- Gain an understanding of how to research sales prospects. Learn about the tools and resources involved with researching prospects, and how to apply that information to different selling situations.
Course overview
Prospects are potential buyers of your products or services, but they have not yet engaged with you to buy or negotiate. They haven't entered the sales cycle yet, so your first impression could make or break this connection. Researching prospects helps you learn key information about clients, while learning how to speak to them. In this course, we'll talk about how to research your prospects and stand out among your competitors. We'll go over where to look and what resources to use. We'll also cover how to speak the language of your prospects.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
