When it comes to risk management, you simply cannot overlook risks to a company's reputation. If an organization suffers from reputational damage, the impact can range from being minor, affecting just a few weeks of business, to catastrophic, closing a business forever. Every organization has reputational risk - that part can't be eliminated. But you can mitigate those risks, which is what we'll talk about in this course. Here, we'll go over internal, external, and online reputation management. This includes customer service training, delivering on promises, and digital advertising, as well as monitoring and responding to online customer reviews.