SCAMPER Brainstorming
Learning objectives
- Explain the purpose and principles of effective brainstorming and structured ideation.
- Define the SCAMPER method and identify each component of the acronym.
- Apply SCAMPER questions to improve an existing product, service, or process.
- Evaluate and refine ideas generated through the SCAMPER process for practical use.
Course overview
Brainstorming sessions often stall when teams recycle the same ideas without a clear process to guide fresh thinking. The SCAMPER method breaks the creative process into seven concrete questions: substitute, combine, adapt, modify, put to another use, eliminate, and rearrange. These questions take a team past surface-level ideas and solutions, turning a stalled brainstorm into a set of practical, testable improvements for an existing product, service, or process.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
- 6 minutes
- Format: Video
- Tier: 1
- Course ID: 8230
English, Spanish, French Canadian, Portuguese, Thai, Chinese (Simplified), French, German, Italian, Japanese
Course Outline
- What Is SCAMPER?
- S Substitute
- C Combine
- A Adapt
- M Modify
- P Put to another use
- E Eliminate
- R Rearrange
- Evaluating Your Ideas