Selling To Different Customer Roles
- To explain the unmet needs of different customer roles and how you can fill them as a salesperson.
Sometimes we're selling to more than one person in an organization. Customers in different locations and in different roles have different needs. The benefit doesn't change, but how we sell it does. We have to change what we say, or how we say it when talking to different individuals within the organization.
- 8 minutes
- Format: Video