Shopper Marketing: 01. Intro to Shopper Marketing
Course overview
In this course, we'll discuss a niche marketing discipline that's focused on understanding shopper behaviors. We'll go over how to leverage that understanding and talk about tactics aimed at influencing those behaviors to positively impact consumption of a brand or category. We'll go over the differences between shoppers and consumers and discuss how to connect with shoppers by using an action-based process that's driven by insights
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
