Shopper Marketing: 02. The Shopper's Journey
Course overview
All shoppers go through a process referred to as the shopper behavior cycle. They also follow a distinct progression called the path to purchase, when planning and executing a shopping trip. This course teaches how the three phases of the shopper behavior cycle, and the five-part path to purchase, work together to outline what is referred to as the shopper's journey
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
