Shopper Marketing: 02. The Shopper's Journey

Course overview
All shoppers go through a process referred to as the shopper behavior cycle. They also follow a distinct progression called the path to purchase, when planning and executing a shopping trip. This course teaches how the three phases of the shopper behavior cycle, and the five-part path to purchase, work together to outline what is referred to as the shopper's journey
- 7 minutes
- Format: Video
- English