Shopper Marketing: 03. Shopper Insights

Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behaviors anywhere along the path to purchase. To understand shoppers, you need to discover insights. Shopper insights refer to an understanding of the in-store and near-store behaviors and experiences of shoppers. This course teaches how to interpret information to discover shopper insights, and how to draw conclusions and make decisions based upon your interpretations