Shopper Marketing: 03. Shopper Insights
Course overview
Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behaviors anywhere along the path to purchase. To understand shoppers, you need to discover insights. Shopper insights refer to an understanding of the in-store and near-store behaviors and experiences of shoppers. This course teaches how to interpret information to discover shopper insights, and how to draw conclusions and make decisions based upon your interpretations
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
