Shopper Marketing: 05. What Shopper Marketing Looks Like
Course overview
In this course, we'll discuss two shopper marketing campaign examples that demonstrate how marketers were able to draw conclusions and make decisions on strategies by effectively discovering actionable insights. Both examples show how effective engagement and activation can lead to a change in shopping behaviors along the path to purchase, resulting in improved business performance
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
