Customer Experience (CX): The Customer Journey
Learning objectives
- Gain an understanding of the customer journey as it interacts with a business. Learn about the five phases a customer will encounter and how your company can strategize ways to execute each phase seamlessly to create a more loyal, satisfied customer.
Course overview
Customer experience (CX) exploration inevitably involves the discussion of the customer journey. The customer journey maps potential touchpoints, allowing businesses to understand and strategize customer interactions. Strategic planning along the journey is crucial for turning customers into loyal advocates, ultimately leading to increased profitability. So, in this course, we'll walk you through the five phases of the customer journey: awareness, consideration, purchase, retention, and advocacy.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
