Customer Experience (CX): What Is Customer Experience?
Learning objectives
- Gain a better understanding of the customer experience concept, why it matters to organizations, and the importance of spending time and resources to improve it.
Course overview
If you are in any industry that provides products or services to customers, thinking carefully about the customer experience is essential to success. You want new customers to become satisfied customers, and satisfied customers to then become loyal customers. In flooded markets where people have endless options, access to online ordering, and stores around every corner, a standout experience can increase this satisfaction and loyalty. Which then of course increases sales! Understanding the components of CX can help you do all this. In this program, we'll define CX and talk through some of the basics.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
