Winning with Walmart: 02 Walmart Pricing and Philosophy
The cornerstone of Walmart's business strategy is their pricing philosophy. To win with Walmart, you need to understand their retail pricing and messaging strategies. Their advertising slogan clearly states their mission: "Save money. Live better." This course teaches Walmart's approach to retail pricing. A strong understanding of their philosophy will enable a greater ability to motivate favorable buying decisions by leveraging your knowledge of their business model.
- 6 minutes
- Format: Video