Professional Networking: Promoting Your Personal Brand
Learning objectives
- Define what a personal brand is, including its core elements (purpose, values, strengths), and explain why it matters for their career trajectory.
- Analyze their current visibility and reputation—identifying gaps between how others perceive them versus how they want to be perceived.
- Construct a compelling personal narrative and value proposition that aligns with their professional identity and communicates their unique differentiators.
- Apply strategies to grow their network and build meaningful relationships (gatekeepers, influencers, promoters, communities) which enhance and broadcast their personal brand.
- Demonstrate how to promote their personal brand across both digital and in-person channels (including social media, content, events), in ways that are authentic and consistent.
- Evaluate opportunities to give back, support others, and re-assess their personal brand over time to keep it relevant and aligned with evolving goals.
Course overview
This course aims to help you define your unique value, build meaningful relationships, and showcase your expertise with confidence. You’ll learn to craft your narrative, grow a network that amplifies your voice, and use both digital platforms and in-person opportunities to stay top of mind—all while remaining authentic and making impact.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
