The Four P's of Creating Loyal Customers
Learning objectives
- Explore ways to create loyal customers. Learn about products and services, processes, performance, and people, and how they relate to customer loyalty.
Course overview
Good customer service is about more than just being friendly. That's not to say that friendliness isn't good or important, but creating loyal customers is more about answering this key question: how do we provide service that's good enough to turn ordinary customers into loyal promoters of our organization? To create more loyal customers, we need the four Prs of creating customer loyalty, a series of principles designed to cultivate trust and repeat purchases among your customers. In this course, we'll take an in-depth look at the 4 Ps: products and services, process, perform, and people.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
