Customer Diversity

Customer Diversity

Learning objectives

  • Gain an understanding about the importance of considering the diversity of your customers. Learn why widening your company's impact can be beneficial not just to your bottom line but to the community around you. Discover ways to target a more diverse audience.

Course overview

When you think of diversity, your first thought might be your company's hiring practices. But there's another group whose diversity you SHOULD be thinking about: your customers. Yes, whatever your business, customers can be a diverse bunch, and to maximize profits and positive community impact, your company should be thinking about that. In this course, we'll go over some of the facets of customer diversity and find out why it should matter to you, regardless of your role in the company.
  • 7 minutes
  • Format: Video
  • English
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