When most people think about negotiation, they envision the process of haggling. In commercial or sales negotiation, there's a lot more to the process of negotiating than haggling. Negotiation is the process of exchange involving give and take between two or more parties to reach agreement regarding an issue, when faced with an apparent conflict or disagreement. It's all about getting to a win-win outcome. In this course, you'll learn how to confidently negotiate to reach mutually beneficial agreements by employing some commercial negotiation best practices and techniques.