Digital Transformation for Leaders: 04. Enhancing Your Customer Experience

Course overview

A digital transformation isn't only for your internal operations. One of its biggest benefits is to transform the way customers interact with you, your products, and your entire ecosystem. You first have to determine what your customers want from your business. Fortunately, there have been some great studies on what customers want out of digital technologies in the businesses they interact with. In this course, we'll talk about what some of those survey results show and what they mean to your business.
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