Management consultant Peter Drucker said, "What gets measured, gets managed." We agree. You can't effectively manage your marketing without knowing where you're at by measuring. That's where your marketing metrics come in. Through qualitative and quantitative data, you can tell who is consuming your content, and how they are consuming it (with relish, or no?). Here, we'll explore this data, where it comes from, and what it means for your "next move."