Category Management: 02. Definitions and Roles

Course overview

The overall purpose of defining a category is to be able to determine the structure and collection of specific products, or items, that will make up the category. Determining the role of a category defines its strategic purpose, which drives tactical decisions on product assortment, price, promotion, and product placement. This course teaches about the retailer's approach to these first two steps of the eight-step category management process
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