Category Management: 04. Strategies and Tactics

Strategies should describe how you intend to get from where you are to where you want to be. The retailer's marketing strategy addresses how they will market the category and its components to achieve their goals as outlined on the scorecard. Tactics are the specific actions to be taken to deliver against the category strategies. This course teaches about the retailer's approach to the fifth and sixth steps of the eight-step category management process