Retail Shelf Space Management: 01. Space Management Principles

Course overview

In the consumer-packaged goods, or CPG industry, retail merchandising space is the lifeblood of the business. It's where our products are displayed in front of shoppers. As a salesperson, you'll find yourself in situations where you'll need to make suggestions to influence shelf space decisions. Whether it's to protect what you have, or an attempt at gaining incremental space, you need to understand how your retail customer thinks about and manages shelf space. In this course, you'll learn how to approach discussions on shelf space with your retail customers, including the presentation of logical ideas that are based upon both the art and science of space management.
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