Retail Shelf Space Management: 03. Influencing Space Management Decisions

Course overview

The retail shelf space that we work hard to acquire is under attack every day. Not only by direct competitors, but by every manufacturer that sells their products in the store. Retailers won't hesitate to cut space from a category or brand that's not meeting performance expectations. It's a constant battle to hold onto or grow shelf space. In this course, you're going to learn how to influence space decisions by leveraging what you've learned about the two space management methodologies.
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