Retailer Profitability Model: 05 Items per Shopper

Course overview

Items per shopper is simply the number of items that shoppers select and purchase on a shopping trip. Based on the trip mission, and the channel of business, this number will vary by shopper. Having an ability to provide your customers with sales suggestions that motivate their customers to buy more items will differentiate you from your competitors and earn you more business. This course teaches about some specific tactics that retailers employ to get shoppers to buy more items.
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