Shopper Behavior: 02. The Path to Purchase

Course overview

The path to purchase starts with a consumption, or a product need. The first phase is all about planning the shopping trip. The next phase is about navigating the store, and the last phase is the process of selecting and purchasing. This course teaches about the Path to Purchase process. This knowledge will help you to better understand how shoppers shop, and it will enable you with a greater ability to make impactful in-store merchandising recommendations
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