Shopper Marketing: 04. The Shopper Marketing Process

Course overview

Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behaviors, anywhere along the path to purchase. The key word here is process. This course teaches a simple five-step framework, or process, that will enable viewers with an ability to develop shopper marketing strategies. We'll also discuss the importance of a collaborative partnership between manufacturers and retailers
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