Shopper Marketing: 04. The Shopper Marketing Process
Course overview
Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behaviors, anywhere along the path to purchase. The key word here is process. This course teaches a simple five-step framework, or process, that will enable viewers with an ability to develop shopper marketing strategies. We'll also discuss the importance of a collaborative partnership between manufacturers and retailers
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
