Determining Customer Needs
Learning objectives
- Recognize the qpsychology of the saleq by relating customer needs to product/service benefits
- Identify customer needs by relating their bottom line to your solutions
- Employ sales techniques in pursuit of the sale, centered on customer needs
Course overview
Every sale starts with a question: What does the customer truly need? That answer should shape everything that follows – from how you frame your offer to whether you make one at all. Sales professionals know the rule: don’t proceed without a need. This course helps you develop the research habits, listening skills, and strategic mindset that turn information into insight and insight into action.
The individuals involved in the development and promotion of this course do not receive any compensation or financial benefits outside of their regular employment for their work on this course.
