Handling Objections: 05. True Negative

A true negative objection is defined as simply that: a truthfully negative component to your offering. “You're more expensive.” ”The competitor can deliver quicker than you.” ”Your warranty isn't as long as the other guys.” Ouch. How do you overcome these objections that are brutally accurate? In this course, we'll do a quick review of sales psychology, then dive into true negative objections and how to defeat them.